An Office without GAFAM?
Sustainable Infrastructures as Corporate Digital Responsibility
From large corporations to small businesses, IT systems, software, and social media have become indispensable for companies. They are dependent on digital services provided by only a few IT corporations, e. g., Google, Amazon, Facebook, Apple, or Microsoft (GAFAM). 85% of companies in Germany use Microsoft’s Office software, another 9% use Google’s – only 2% use the open alternative Libre Office (Statista, 2022a).
The gafam dependency of german companies
In Germany, companies (Statista, 2022a) and the state (Bitkom, 2021) are highly dependent on imported digital services and expertise provided by very few IT corporations. The market for cloud services, for example, is strongly concentrated: Amazon Web Services (AWS), Microsoft, and Google alone share two-thirds of the market and have asserted their lead worldwide (ISG, 2018; Statista 2022b). Such dominant providers mainly offer closed solutions based on proprietary use, i.e., manufacturer-specific standards, leading to a high dependency on their services due to high switching costs or lack of viable alternatives (Schauf and Neuburger, 2021; PwC, 2019). The de facto dependence on foreign IT corporations is countered by German companies’ desire for digital sovereignty. Four of five German companies agree that Germany is too dependent on foreign countries (Bitkom, 2021). They also find data sovereignty particularly important (BMWK, 2021). Digital sovereignty is therefore a key strategic goal for companies, out of self-interest and out of a desire to live up to their social responsibility. Yet although more and more companies are committed to corporate digital responsibility, their sustainability reporting rarely mentions this goal or related measures (Lautermann and Frick, 2023).
What are the risks of gafam dependency?
In the current energy crisis, it has become drastically clear that independence, resilience, and security are essential features of dependable infrastructures.
Companies should be aware
that, when they outsource
cloud computing, they
over their infrastructure.
Sustainable alternatives are available but rare
To reach digital sovereignty, viable alternatives to GAFAM services must be available. Free or Libre open source software (FLOSS)1 and platforms are such sustainable alternatives (Pohl et al., 2021). FLOSS is more sustainable because its code is openly accessible to everyone. Software projects can be developed co-operatively and no license fees are incurred when using FLOSS. A federated FLOSS-based infrastructure guarantees individuals, companies, and the public sector control over access to their information. Such FLOSS alternatives include:
Linux instead of 🡒 Microsoft or Apple: an operating system used in several companies.
JitsiMeet instead of 🡒 Zoom, Skype or Webex: video conferencing application suited to quick exchanges in small groups (approx. 20 participants), easily started in the browser and shared via a link.
BigBlueButton instead of 🡒 MS Teams, Zoom or Webex: a video conferencing for larger groups, often applied in the education sector. It runs browser-based and allows the assignment of presenter or moderator roles and breakout sessions. Nextcloud instead of 🡒 Dropbox, Google Docs, OneDrive or iCloud: documents can be stored and managed by different user groups. It can be integrated into the desktop.
nuudel or Termino instead of 🡒 Doodle: data-secure, non-tracking tools to schedule events or conduct a survey.
RocketChat or jabber instead of 🡒 WhatsApp, Slack or Telegram: an open-source messenger with an extensive range of functions for web and smartphones that does not copy the address book to the server and protects privacy.
The demand for these alternatives exists: Especially governmental organisations, the NGO sector, and church organisations have an interest in guaranteeing data protection, as they could otherwise be putting members, employees, or activists at risk.
Resource and power distribution are the problem – but also the solution
Yet still, better solutions remain niche. Convenience is a main reason: Employees use Google because it is easy, Zoom because they got used to it during the pandemic, Microsoft because it allows full compatibility with other companies’ infrastructures. Also, most employees have been acquainted with GAFAM programmes since childhood – schools and universities primarily use these services as well – while the alternative services are not well known. FLOSS cannot compete with proprietary software financially, either. GAFAM offer valuable applications for free, cross-financing them with advertising.
Employees use Google
because it is easy.
Google, in fact, finances more than 81% of its business through advertising (Coafono, 2023). In comparison, less money is going into FLOSS development, maintenance, and marketing. Sustainable and open-source alternatives urgently need investment, whether to improve usability or other features. Efficient, reliable, and data-secure infrastructure comes at a price – and it is high time companies start asking themselves whether they prefer to pay that price with money or by giving up (not only their) digital sovereignty and privacy. More sustainable business and payment models are needed to provide user-friendly sustainable digital services (Frick et al., 2021). Investing in, using, and developing these services should be a core strategy of corporate digital responsibility.
A call to political, civic and entrepreneurial action
The US companies that dominate the digital market today with proprietary software have grown with the help of government funding (Mazzucato, 2013). The ‹public money, public code›2
See also: Free Software Foundation Europe https://fsfe.org/activities/publiccode/index.de.html
has the following demand: if software development is funded with public money, then the product must also be available to the public. In other words, it should be open-source software. If this stipulation were a precondition for public funding, at the EU or German level, then the tide would turn in favour of sustainable and decentralised alternatives and the companies that offer them.
The oligopoly structure
of IT infrastructures
represents a fundamental
and global market failure.
Additionally, encouraging the education system to integrate FLOSS services into their teaching could create a broad competence basis for FLOSS implementation. The oligopoly structure of IT infrastructures represents a fundamental and global market failure. This failure can only be countered by regulation and antitrust law. To reverse monopolisation tendencies and decentralise power structures, policies should also foster technical federalism. Further regulation is needed to shift the balance of power: Tracking and personalisation in online advertising is not only GAFAM’s main source of revenue but also has various harmful effects3
See Tracking-free Ads Coalition – A group of a coalition of political leaders, civil society organisations, and companies from across the EU that are committed to putting an end to the pervasive tracking advertising industry that dominates the internet today. https://trackingfreeads.eu/the-costs-oftracking-ads/
and should therefore be restricted (McCann et al., 2021). We conclude with a call to action – companies, politics, and civic society need to actively democratise our digital infrastructure, which means reducing GAFAM dependency. For digitalisation to be sustainable, it will take more than switching to green electricity or recycling computers. Sustainability goals also require a sovereign, resilient, and decentralised infrastructure, a central component of which is free or open-source software.Next page